Press Kit
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Factsheet
Developed by Shape Space VR Release Date - January 5, 2017 Platform - HTC Vive Website - Blortasia.com Price - $4.99 Steam Store |
Take a break from reality and explore an animated psychedelic sculpture park. Wander through the labyrinth, soar across the open space, or just hang out and let the mesmerizing ever-changing sculptures provide a rejuvenating refuge for your mind. Blortasia combines art and flying in virtual reality.
About Kevin Mack and Blortasia
Kevin Mack is a virtual reality artist, founder of Shape Space VR, and an Academy Award winning visual effects pioneer.
Mack's virtual reality art experience, Blortasia, is an abstract art world in the sky where you fly freely through a surreal maze of evolving sculptures designed to rejuvenate your mind and body. Mack's work utilizes principles of neuroscience to engage the imagination and inspire wonder through shape, color, motion, sound, and spatial presence. Instead of recreating art from the real world, Mack explores virtual reality as an aesthetic medium in and of itself. Blortasia transports you into an art installation unconstrained by the limits of ordinary reality. Mack's art is inspired by transcendent visions, nature, and technology, and is informed by research in a wide range of fields from neuroscience to artificial life. Mack's VR art piece, Zen Parade, is being used as a hypnoanalgesic during awake brain surgery and to help map the right hemisphere. Blortasia is being used in therapy and it's effects are the subject of a medical research study. Virtual Reality and The Power of Awe
Scientific studies have proven that awe, as experienced through art and nature, has significant mental and physical health benefits. It reduces stress, anxiety and inflammation, and has positive effects on attitude, behavior, and well being. The spatial presence of virtual reality provides a powerful new way to transmit beauty, mystery and awe. Blortasia exploits a variety of methods and perceptual mechanisms to inspire awe and transcendent states.
Spatial Presence Mack's work is focused on spatial presence as a gateway to the transcendent experience. "The fundamental innovation of virtual reality is spatial presence, the sense of being in a place. Spatial presence is an entirely new communication medium. For the first time in human history we can directly transmit the first person subjective experience of reality. The spatial presence of virtual reality provides a powerful new way to transmit beauty, mystery and awe." - Quotes by Kevin Mack except where noted Personal Flight Mack studied the vestibular system and drew upon his neuroscience research to develop an original, intuitive, physics based flight system for Blortasia. Hundreds of people have experienced it, including many who claim to be extremely motion sensitive, and no one has reported any motion sickness. However, many have reported increased incidence of flying in their dreams. "Personal flight is a universal desire. Flying in Blortasia is like flying in a dream, and has proven a significant trigger for awe, presence, and flow." Novelty The constantly evolving abstract shapes, textures, and patterns of Blortasia provide an experience of perpetual novelty. Each session is unique. The initial parameters are randomized making for endless variations within a consistent stylistic framework. "Novelty is fundamental to the experience of awe. The search for novelty has always been central to my work. Blortasia is an effort to create an art experience that is perpetually novel." Pareidolia The abstract nature of Blortasia inspires the imagination through pareidolia. The shapes, colors, patterns, and textures are designed to provide an optimal stimulus for pareidolia. "I've always been fascinated by the things I see that aren't there. When we see things in clouds, rocks, abstract art, or any other visual stimulus, that aren't actually there, we are constructing reality from our unconscious imagination." Neural Entrainment A unique artistic approach to neural entrainment is employed in both the music and the animated imagery to induce a relaxed, open, and present, state of mind, and to sustain it for the duration of the experience. Sound Healing Music The hypnotic music composed by Ray Mack, integrates ancient sound healing techniques from Tibet with contemporary sound science to generate awe and transcendent states of consciousness. "I'm so inspired by the profound healing effects of sound and the vast opportunities for the application of sound healing in VR." - Ray Mack Abstract Art Kevin has been making abstract art with computers for over thirty years. www.kevinmackart.com "The abstract is more than a genre of art. It is the essence of art. The abstract is the universal language of the mind, nature, and reality. Abstract art can alter consciousness in significant ways." |
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Credits
Blortasia is created by Kevin Mack
Soundtrack "Lotus Heart" by Ray Mack
Producer - Snow Mack
Technical Guru - Jonathan Mack
Blortasia is created by Kevin Mack
Soundtrack "Lotus Heart" by Ray Mack
Producer - Snow Mack
Technical Guru - Jonathan Mack
About Shape Space VR
Shape Space VR is Kevin and Snow Mack. The couple started the company to develop Kevin's virtual reality artworks. Their first app, Zen Parade, for the Gear VR, was nominated for a 2016 Proto Award for Best Independent Experience. Zen Parade is being studied for it's unique hypnoanalgesic effects.
More About Kevin Mack
Shape Space VR is Kevin and Snow Mack. The couple started the company to develop Kevin's virtual reality artworks. Their first app, Zen Parade, for the Gear VR, was nominated for a 2016 Proto Award for Best Independent Experience. Zen Parade is being studied for it's unique hypnoanalgesic effects.
More About Kevin Mack
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